- PRESENTER OF ENCHANTING FOLK MUSIC
VEENA- The widely popular music establishment from the land of superlatives,
Rajasthan, is committed to develop. preserve and promote the rich tradition of
Rajastnani Folk- Music. The music created by "Veena:" is devoid of
the commercial string attached to the so called popular music of today and
presented in its pure traditional form preserving its rich heritage.
The endeavor at
"Veena" is to appraise music loving public at large about
and its common rituals, fairs and festivals.
"Veena" is proclaimed to be created with ever increasing popularity
of Rajasthani Folk Music
. In the last 4 years the
company has released about 50 popular albums, out of 4 part of 'Ghoomar' has
created a milestone in India as well as abroad. The ever increasing demand for
"Veena" creation has prompted the company to start making CD of each
cassette and around 40 audio Cds have so far been introduced.
The growing popularity of electronic media specially Doordarshan has resulted
in increasing demand for VCDs. "Veena" has initiated shooting films
on a very large scale on a vast canvas with the sole objective of promoting
Rajasthan's rich traditional and cultural facets. In a very short span of only
1 year "Veena" has launched 10 VCDs and plan to launched another 5-6
VCDs by the end of third quarter of the year 2004 are on anvil. The mission is
to introduce more and more people to the rich
and culture heritage
Rajasthan. The source of entertainment would also simultaneously bridge in
information gap about incredible Rajasthan. Another first to company's credit
was the successful running of a teleserial "Baton Baton Mein" in fact
the only production in Rajasthani language on Metro Channel of Doordarshan. 'Gorband
being aired on Jaipur Doordarshan has already completed 91 episodes and has set
new records of popularity and viewer ship.
Organizing cultural programme to promote and popularise folk music is Veena's
forte, which has attracted huge crowd even in mega cities like Mumbai, Delhi,
Nagpur, Hydrabad, Surat , Singapore, Aurangabad and On the foundation day of
Jodhpur at Umed Bhawan Palace and other places in India in Rajasthan shows were
presented at Jaipur ,Kota, Baran, Sikar, Jhunjhanu, Churu and Bundi where 15000
to 50000 people enjoyed the programme till late night at all places, for each
of these programmes special light effects and sound effects are put to use with
original soundtrack and the programme is presented on Computerized digital
The next target of "Veena" is to attract non-Rajasthani people
towards Rajasthani Folk music and songs and thus "Veena" will become
ambassador of Rajasthani culture to promote tourism industry in international
VEENA - The Melody of
f you though,
Rajasthani music is all about choli ke peeche kya hai and Dilli shahar mein
mharo ghaghro jo ghoome
.you might not have tuned to the music created by
"Veena" cassettes. The leading 'Melody-Maker' of Rajasthan has vowed
to provide a musical relief to the music aficionados who believe that
Rajasthani music starts at vulgarity and ends at double meaning songs.
At the Veena "The company is committed to develop, preserve and promote
the rich tradition of Rajasthani Folk music, for that we are promoting youthful
voice which can do justice to the colourful folk music of the state.
The Rajasthani album created by the company is in demand not only in rural
areas but NRI from Rajasthan living different part of the world are said to
begin their day by humming to the tune of Veena Cassettes. Our album "Ghoomar
created a new records as far as selling is concerned we have sold 20 lakh
copies of this album till date and its remains hot favorite among the diehard
fan of original Rajasthani music.
The album, which paints the real picture of Rajasthan through melody have
evoked unprecedented response even in southern part of the county.
If the Ghoomer was the largest selling album Gorband, another melodious journey
of Veena Cassettes struck a beautiful note with music lovers "The foot
taping beats of this album is a must in every cultural programme and festivals.
We have tried to highlight culture and tradition of Rajasthan through songs.
In the last 3 years company has launched more than 25 albums. Latest to hit the
stores is Leharion
, which has started making
musical waves in a short span of time.
The company is not only confined to providing audio delight only. It is
endeavoring in video album also and has done it with a great aplomb so far.
Incidentally, it is the first music company to produce a successful teleserial
in Rajasthani Language. "Baton Baton Mein". lt's another production
Gorband is topping the popularity chart with record viewer ship_ The company
now envisages to attract non Rajasthani people towards Rajasthani folk music
BHARTI CASSETTES UDYOG, JAIPUR
Audio cassettes / Cd and Vcd in Rajasthan:40 crores approx Veena's share: 40%
to 50% New title Release Plan (Annually) 10 title(Cassette/cd/ vcd ) format
Dealers Network: Distributors, stockiest and retailer almost every part of
India except J &K and Kerla. Product Availability: Middle East countries,
U.K., U.S.A., Singapore and Nepal. Future Plan: Attract Non Rajasthani people
towards Rajasthani music and songs to popularize as Global music.
To launch digital video Disc for global market.
Produce feature films (VCD) about tourism, pilgrim places, folk musical
instruments and heritage culture of Rajasthan thus "Veena" become
ambassador of Rajasthani culture to promote tourism in International market.
Expansion of Catalogue with devotional and spiritual title with latest
technology and highest quality control.
To double the market share company is planning to enter in the field of Hindi,
Spiritual music and information videos.
Organize cultural programme to promote and popularize folk
music which has attracted huge crowd even mega cities Chennai, Mumbai DeIhi,
Kolkatta, Hydrabad, Nagpur, Chandigarh, Ludhiana, Raipur ,Ahmedabad, Surat and
All district Head Quarters of Rajasthan and Ahemdabad,
Surat, Bombay, Nagpur, Hydrabad, Kolkatta, Jalgaon, Akola Ahmednagar, Delhi
The Surat Exhibition was organized by Southern Gujrat Chamber of Commerce and
Industries. Veena Cassettes stall of Highest visited stall among the 750 other
participants including Reliance Infocom, Larsen and trubo, GNFC Hyundai and so
many Global brands. Participating India International Trade Fair at Delhi since
Veena products are accreaded by All India Radio for their 165 stations in the
month of May 2004 Veena becomes India's First Music company with Certification.
Veena got the Platinum Disc for Highest sale of their album Ghoomar.
Specific Product :
We have produced Traditional and rituals marriage
songs which are performed all over Rajasthan for centuries. This has almost
stopped the recital of Hindi Film Songs in marriage and helps to learn
tradition and culture thus preserve in text and music for the centuries, Our
marriage songs comprised of three Rajasthani comtempary ladies sangeet and one
Hindi album besides one instrumental "Shehnai
Company's main object is to survey research and identify the new artist who can
present before music lover audience and most of the artist are from Rajasthan.